Digital Transformation: A Multidisciplinary Reflection (50 Slides) – TV-0114

A 50-slide executive-academic briefing based on Verhoef et al.'s "Digital Transformation: A Multidisciplinary Reflection and Research Agenda" (Journal of Business Research, 2021). The deck covers: • A working definition of digital transformation and how it differs from digitization and digital business • Perspectives from multiple disciplines — marketing, operations, strategy, and information systems — on what transformation really changes • Stages of digital transformation and the capabilities each stage demands • A research-informed agenda managers can use to pressure-test their own transformation programs Who it is for: • Executives and transformation leads who want one rigorous, cross-functional view • Graduate students and researchers seeking a structured entry point into the field File details: PowerPoint (.pptx), fully editable · 50 slides · instant digital download after PayPal checkout.